Abstract: In this study, we look at all (N = 15) military memoirs published between 2001 and 2010 in Britain about military participation in the Afghanistan conflict to establish the factors that determine whether or not a military memoir becomes a better seller (adjusted sales >15,000 copies). We look at three aspects of the book—content (i.e., type of plot), cover (e.g., whether rank or the award of medals is mentioned), and author features (e.g., rank, sex, coauthorship by another established writer, foreword by a well-known person)—and analyze data on these aspects, compared to sales figures, using SPSS. We find only two factors that correlate with higher sales: rank and the award of a medal.